Published inSomia CX Thoughts·Oct 13Systems Thinking in Design: Shifting Our MindsetSystems Thinking is not a new field, it has been around since the 1950s, long before the hype of Design Thinking. But somehow it is rarely talked about in the design field, at least amongst our peers. However, it does not mean we have not practiced it at all…Systems Thinking5 min readSystems Thinking5 min read
Published inSomia CX Thoughts·Oct 13Systems Mapping Tools & Design LeversThis is the fourth article of Systems Thinking in Design, a publication by Somia CX. In the previous three articles, we unpacked the whats and whys of systems thinking, and a framework to embed systems thinking into the design thinking process. This article covers some of the systems mapping…Systems Thinking7 min readSystems Thinking7 min read
Published inSomia CX Thoughts·Oct 9A Framework to Embed Systems Thinking into Design Thinking ProcessWelcome to the third article of Systems Thinking in Design, a publication by Somia CX. In the previous two articles, we unpacked the whats and whys of systems thinking. …Systems Thinking7 min readSystems Thinking7 min read
Published inFarmacare Crew·Nov 7, 2022CX Team: Should it be a strategic or a tactical role?There are many sides to CX (Customer Experience) roles in an organization. Some are more strategic that involve research and innovation, while others are more tactical to provide customer support or call centers. Often, these are treated as two separate functions within the organization. …Customer Experience3 min readCustomer Experience3 min read
Published inBootcamp·Apr 11, 2022Framing Effect: How I used cognitive bias to counter my self-doubtI came from a design background, and have spent my entire professional career in human-centered design, user experience, innovation, and service design — mostly at Somia CX. About 1.5 years ago, I co-founded a pharma-tech startup, Farmacare.id. …Framing Effect5 min readFraming Effect5 min read
Published inSomia CX Thoughts·Feb 19, 2021IDI is not the answer for everythingOften times, in qualitative research we default our choice of research method to IDI or in-depth interviews. It is relatively safe. We talk to people, we get some ‘deep insights’ from what people say, and we get what to ask our so-called research questions. But IDI can only uncover so…Design Research3 min readDesign Research3 min read
Published inFarmacare Crew·Feb 7, 2021The Curse of KnowledgeHave you been in a situation, where you couldn’t really understand what the presenter is talking about because he is using lots of jargons or concepts you are not familiar with? Or are you that presenter? Then you are cursed. As Chip and Dan Heath wrote in Made to Stick…Communication3 min readCommunication3 min read
Published inSomia CX Thoughts·Oct 30, 2019Reflections from SDID19 — Service Design Indonesia Conference 2019On 25–26 September 2019, the team at Somia Customer Experience organized the first Service Design Indonesia conference (SDID19). Over a hundred service design enthusiasts from the region, including Indonesia, Singapore, Malaysia, Thailand, and Australia, attended the two days event that was held in Jakarta Design Centre. …Service Design7 min readService Design7 min read
Published inSomia CX Thoughts·Jul 30, 2019Key Takeaways from the first Service Design Indonesia (SDID) meet upOn 18 July 2019, Somia Customer Experience organized the first service design meet up in Jakarta, Indonesia. The warm and cozy evening was attended by about 50 enthusiasts, showing growing interest and enthusiasm towards the topic of service design. There were three key experiences of the night: Coffee experience powered…Service Design4 min readService Design4 min read
Published inProduct Team Tonic·Sep 30, 2018FOMO — Fear of Missing OutThis morning, as I sat on my dining table having my breakfast overlooking our backyard, I felt grateful. Just that, how simple things can bring joy to life. Yet, it got me thinking. Is it right to feel content? Does content mean we no longer have the hunger to pursue…Fomo2 min readFomo2 min read
